GE's Bioprocess Media Kit offered a unique challenge in that it contained so many different components. To help explain the kit to scientists and tie it all together, I pitched the navigation theme to GE execs, which won us this project and ultimately became the packaging for the product as well.

While at East House Creative, I took part in the conceptualization, direction, and execution of multiple business to business ad campaigns for the Healthcare Life Sciences department of GE. I was also a key presenter for many of these client pitches, which was never as easy as Don Draper made it seem.